Adidas have released a number of stunning new retro kits as part of a link up with Humanrace.
European giants such as Manchester United, Real Madrid, Juventus, Real Madrid and Bayern Munich have all had their classic kits re-imagined with the help of award-winning hip-hop artist and producer Pharrell Williams, who is the Humanrace creative director and a long-time collaborator with Adidas.
Designed by hand, for the @humanrace.
Introducing the @humanrace jerseys, a design process imagined and realised by @Pharrell for @arsenal, @fcbayern, @juventusfc, @ManUtd and @realmadrid.
Exclusively available now through adidas and official club stores. pic.twitter.com/hR2OaVQrpt
— adidas Football (@adidasfootball) October 23, 2020
The highly-artistic designs have been created using a “reverse engineered, raw, and expressive hand-drawn design technique” and are already being well-received on social media.
The @adidasfootball x Pharrell range
pic.twitter.com/9rcFR4XYBb
— SPORTbible (@sportbible) October 23, 2020
Manchester United
pic.twitter.com/apSUyZbUU6
— SPORTbible (@sportbible) October 23, 2020
Real Madrid
— SPORTbible (@sportbible) October 23, 2020
Discussing the unique collection, Pharrell Williams said: “History is what shapes the future, and sometimes in order to look forwards, first we need to look back.
Bayern Munich
— SPORTbible (@sportbible) October 23, 2020
Arsenal
— SPORTbible (@sportbible) October 23, 2020
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“The most important part of the process with this collection was to learn of each club’s legacies and how each defining moment of their histories were captured and preserved from a design perspective. Each of the new jerseys are symbols of the five club’s legacies and a true celebration of the universality of sport.”
Arsenal, Manchester United and Real Madrid are to wear the shirts as pre-match jerseys from October 24, but Bayern Munich and Juventus are going one better.
The post Adidas, hip-hop artist release ‘Humanrace’ retro football kits appeared first on Sporting Life.
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